What two viral videos taught me about the scale of the internet

It's bigger than I imagined.

Double down on media formats that work

When you find one, squeeze all the juice out of it.

What I learned from our first (and second) viral videos

Not all viral videos are the same.

How to learn anything

Try making something.

What no one tells you about being a creator

It's really hard to build something successful.

5 things I've learned after 5 weeks on YouTube

Consistency is key.

The hidden ROI of “wasted” creative projects

Every abandoned idea, dead-end project, and wrong turn is quietly building your future success.

Build more digital assets by adding constraints

Focus on doing less.

When building leveraged assets, most effort is wasted

Why video is the best free leverage (and how to start now)

Scale yourself with the most human medium on the internet.

You must first be average to become great.

Great work doesn’t start out great—it starts with effort, iteration, and the seed of something special.

The power of starting projects that might fail

Success isn’t about avoiding failure - it’s about defining it on your terms.