How we turned a viral sketch into a pitch for a TV series

Build leverage online to get more leverage offline.

How to protect yourself from creative burnout

Do more things that break your brain

Growth feels like incompetence at first, but that's just your brain rewiring itself.

AI is eating video content

Just like a paragraph, the value of a single video has plummeted.

What two viral videos taught me about the scale of the internet

It's bigger than I imagined.

Double down on media formats that work

When you find one, squeeze all the juice out of it.

What I learned from our first (and second) viral videos

Not all viral videos are the same.

How to learn anything

Try making something.

The human connection

In a world dominated by AI, humans crave contact with other humans.