Direct and indirect paths to success

Some things are better pursued by pursuing something else.

People only want the best on the internet

In scalable domains, it's winner take most.

What no one tells you about working for yourself

There's no more "time off."

When you get good at something, other people want you to do it for them

The question is: do you own the upside?

Tinker on the edge of technology

If you're not using AI, you're behind.

Your success depends on perseverance

It's hard, it's exhausting, and it takes a long time.

New markets mean new opportunities

There's power in a rising tide.

Start betting on yourself

Because there's magic in commitment.

How we turned a viral sketch into a pitch for a TV series

Build leverage online to get more leverage offline.

How to protect yourself from creative burnout

Do more things that break your brain

Growth feels like incompetence at first, but that's just your brain rewiring itself.

AI is eating video content

Just like a paragraph, the value of a single video has plummeted.

What two viral videos taught me about the scale of the internet

It's bigger than I imagined.

Double down on media formats that work

When you find one, squeeze all the juice out of it.

What I learned from our first (and second) viral videos

Not all viral videos are the same.

How to learn anything

Try making something.

The human connection

In a world dominated by AI, humans crave contact with other humans.

What no one tells you about being a creator

It's really hard to build something successful.

5 things I've learned after 5 weeks on YouTube

Consistency is key.

The hidden ROI of “wasted” creative projects

Every abandoned idea, dead-end project, and wrong turn is quietly building your future success.

Build more digital assets by adding constraints

Focus on doing less.

When building leveraged assets, most effort is wasted

Why video is the best free leverage (and how to start now)

Scale yourself with the most human medium on the internet.

In an AI-powered world, here’s how to choose what to build

Work on hard things that take a long time.

You must first be average to become great.

Great work doesn’t start out great—it starts with effort, iteration, and the seed of something special.