How to protect yourself from creative burnout

Do more things that break your brain

Growth feels like incompetence at first, but that's just your brain rewiring itself.

AI is eating video content

Just like a paragraph, the value of a single video has plummeted.

What 2 viral videos taught me about the scale of the internet

It's bigger than I imagined.

Double down on media formats that work

When you find one, squeeze all the juice out of it.

What I learned from our first (and second) viral videos

Not all viral videos are the same.

How to learn anything

Try making something.

The human connection

In a world dominated by AI, humans crave contact with other humans.

What no one tells you about being a creator

It's really hard to build something successful.

5 things I've learned after 5 weeks on YouTube

Consistency is key.

The hidden ROI of “wasted” creative projects

Every abandoned idea, dead-end project, and wrong turn is quietly building your future success.

Build more digital assets by adding constraints

Focus on doing less.

When building leveraged assets, most effort is wasted

Why video is the best free leverage (and how to start now)

Scale yourself with the most human medium on the internet.

In an AI-powered world, here’s how to choose what to build

Work on hard things that take a long time.

You must first be average to become great.

Great work doesn’t start out great—it starts with effort, iteration, and the seed of something special.

The power of starting projects that might fail

Success isn’t about avoiding failure - it’s about defining it on your terms.

How to find your craft and master it.

Learn a skill even AI can't take away from you.

Infuse yourself into AI

How to train AI to reflect your voice, style, and taste.

Build something no one else can copy

Then publish to find your people.

How to use ChatGPT to test your ideas fast with a Minimum Viable Product

Before you spend months on your idea, do this first...

The future of human work is creative and project-based

AI is coming for everything else.

How to get the most of out of artificial intelligence.

Pick an LLM and compound.

How to use ChatGPT Tasks to start your first newsletter

Curate content, add your unique perspective, and launch a newsletter.

How to thrive in the age of AI

Hint: it's got nothing to do with AI.