Do more things that break your brain

Growth feels like incompetence at first, but that's just your brain rewiring itself.

AI is eating video content

Just like a paragraph, the value of a single video has plummeted.

What 2 viral videos taught me about the scale of the internet

It's bigger than I imagined.

Double down on media formats that work

When you find one, squeeze all the juice out of it.

What I learned from our first (and second) viral videos

Not all viral videos are the same.

How to learn anything

Try making something.

The human connection

In a world dominated by AI, humans crave contact with other humans.

What no one tells you about being a creator

It's really hard to build something successful.

5 things I've learned after 5 weeks on YouTube

Consistency is key.

The hidden ROI of “wasted” creative projects

Every abandoned idea, dead-end project, and wrong turn is quietly building your future success.

Build more digital assets by adding constraints

Focus on doing less.

When building leveraged assets, most effort is wasted